New Cailler packaging boosts sales

Nestlé's huge advertising effort for the new Cailler chocolate designed by star architect Jean Nouvel seems to be paying off: According to Nestlé market research, sales have increased significantly, reports the SDA. Sales of Frigor-Carrés have risen by 152 percent since the launch at the end of February. The new packaging, which is partly made of PET material, had attracted criticism due to its ecological footprint. In addition, the discounter Denner, which no longer sells the product due to a price mark-up on the part of Cailler, criticized the new packaging as a "marketing stunt".