Primus Communications provides information for Turkey Tourism

Primus Communications, a PR agency specializing in tourism, is responsible for the press relations of Turkey Tourism (Turkish Consulate General, Culture and Information Office) based in Zurich. The mandate has been running since April 1, 2006 and the PR program includes intensive information work throughout Switzerland for the trade and general press. Media trips will also be organized throughout the year. According to Primus, the aim of the planned activities is to dispel the current irritations, focus attention on Turkey's tourism offerings and drive demand.