Talent scout in the ether
Radio Radio 105 has launched a new advertising campaign with artist Ne-Yo, whose single "So Sick" premiered on the station in Switzerland.
Radio Time and again, Radio 105's music editorial team proves to have a good nose for upcoming hits. Months before other stations have the courage to do so, the youth radio station focuses on new artists and plays them on Powerplay. The latest example is Ne-Yo. In December 2005, Radio 105 played his current single "So Sick" for the first time - a Swiss premiere. Now the song is also conquering the official charts. Meanwhile, Radio 105 has also launched a new advertising campaign with Ne-Yo. Print ads and Internet banners are planned. In the coming weeks and months, the campaign will continue with other artists.
