Spinas Gemperle: Campaign realized for the Swiss Workers' Relief Association SAH
Spinas Gemperle has launched a campaign for the Swiss Workers' Relief Organization (SAH) designed to draw attention to poverty and exploitation in the context of the World Cup in South Africa.
When the World Cup kicks off in South Africa in June, millions of people will be watching. What is easy to overlook: The football spectacle takes place against a backdrop of poverty and exploitation. Fifa expects to make a profit of two billion Swiss francs, but the stadiums were built by South African workers on starvation wages, according to a press release. The Swiss Workers' Relief Organization (SAH) is drawing attention to this deplorable state of affairs with this year's Zewo campaign. The campaign focuses on a petition calling on Sepp Blatter, President of FIFA, to ensure fair working conditions at football events in future.
At the center is the symbolic motif of a South African construction worker with a dollar sign whipped into his back, which completes the word "Anstoss". The motif can be seen on posters and in advertisements that refer to the Internet. Supported by online advertising, signatures for the petition are being collected on a petition microsite. In a second step, from mid-May onwards, the campaign website Kick-off-south-africa.ch launched an online betting game that allows users to set up their own World Cup betting pool.
Responsible at SAH: Rosanna Clarelli (Head of Fundraising), Christian Engeli (Head of Communications). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD) , Tom Malecha (text/concept), Alexander Moltzen (graphics), Johannes Gees (web), Conny Geibel (consulting).
At the center is the symbolic motif of a South African construction worker with a dollar sign whipped into his back, which completes the word "Anstoss". The motif can be seen on posters and in advertisements that refer to the Internet. Supported by online advertising, signatures for the petition are being collected on a petition microsite. In a second step, from mid-May onwards, the campaign website Kick-off-south-africa.ch launched an online betting game that allows users to set up their own World Cup betting pool.
Responsible at SAH: Rosanna Clarelli (Head of Fundraising), Christian Engeli (Head of Communications). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Stephan Huwiler (AD) , Tom Malecha (text/concept), Alexander Moltzen (graphics), Johannes Gees (web), Conny Geibel (consulting).
