marketing.ch loves to entertain you
(pr) When James Bond speeds across the screen in his BMW Z3 Roadster or Will Smith holds up his Converse sneakers to the camera in „I, Robot,“ it’s no mere coincidence.
(pr) When James Bond dashes across the screen in his BMW Roadster Z3 or Will Smith holds his Converse shoes up to the camera in "I Robot", it is not pure coincidence. Marketing professionals refer to this as entertainment marketing. Professional entertainment marketing, which has long been established among companies in the USA - keyword film sponsoring, merchandising, product placements, promotions, etc. - has also gained enormously in importance for European and Swiss companies in recent years and is also a constant topic of discussion, for example in the case of product placements in television programs.marketing.ch has now taken on this unusual topic and, together with the Swiss entertainment marketing agency Creative Assets GmbH, has published a knowledge center with various articles such as technical reports, checklists, etc. This link leads to the section:
http://www.marketing.ch/kompetenz/entertainment/einstiegseite.asp
What is entertainment marketing?
Entertainment marketing is the strategic alliance between branded goods and the entertainment industry for marketing purposes and involves the presentation of products, brands or entire companies through entertainment. The consumer is offered not only the product itself, but also the associated experiences. The idea behind this is that it is the experience that makes a product unique and sets it apart from the competition.
the mass of products on offer.
Immerse yourself in the world of entertainment marketing and learn more about exciting backgrounds and the targeted use of branded products in the film industry. The competence center at www.marketing.ch offers you the perfect platform for this.
http://www.marketing.ch/kompetenz/entertainment/einstiegseite.asp
What is entertainment marketing?
Entertainment marketing is the strategic alliance between branded goods and the entertainment industry for marketing purposes and involves the presentation of products, brands or entire companies through entertainment. The consumer is offered not only the product itself, but also the associated experiences. The idea behind this is that it is the experience that makes a product unique and sets it apart from the competition.
the mass of products on offer.
Immerse yourself in the world of entertainment marketing and learn more about exciting backgrounds and the targeted use of branded products in the film industry. The competence center at www.marketing.ch offers you the perfect platform for this.
