AIS reports 2.6 percent increase in advertising sales in March

On Thursday, WEMF published the Advertisign Index Switzerland AIS by sector and media for the advertising month of March 2005. According to the index, advertising sales in March 2006 amounted to CHF 355 million, which corresponds to an increase of 2.6 percent compared to the previous year. This means that the negative trend of the first two months of 2006 has been broken. The following sectors invested significantly more in advertising: politics/business/administration/industry with +37.3 percent, watches/jewelry with +26.4 percent, office/IT with +21.8 percent, pharmaceuticals/health with +19.8 percent, classifieds with +16.5 percent, food with +13.4 percent, finance/insurance with +12.5 percent and clothing/shoes with +10.2 percent. The following sectors reduced their advertising investments: Telecommunications/Internet by -31 percent, tobacco products by -28.2 percent, media by 13 percent and tourism/leisure by -11.9 percent. The other sectors' investments were a maximum of 10% above or below the advertising expenditure of the same month last year.