World Television offers two new communication tools 

World Television, a provider of webcasting and multimedia communication solutions, is now offering two new services. With "Podcasting" and "Multimedia News Release", the company is responding to increasing customer demand for web-based communication technologies, according to a press release. According to World Television, around 40 percent of globally operating companies are planning to increase their budgets for the use of online media in 2006 in order to communicate more effectively both internally and externally. The "Multimedia News Release" communication tool bundles text, video, audio, photos, logos, images and supplementary material such as electronic brochures on one platform, which is transmitted in HTML format to various user groups all over the world. World Television's podcast service is intended to make the possibilities of this technology available for everyday business use. The official launch was preceded by a test phase with a soft launch.