2.1 percent more internet advertising in March

The Web2com index for internet advertising rose by 2.1 points in March compared to the previous month, closing at 100.1 points. This means that investment in internet advertising has picked up again after a weak February. An upward trend can also be observed in the development of Internet usage in Switzerland, Web2com announced on Tuesday. As the new figures from Wemf's MA-Net study show, Internet usage in Switzerland exceeded the four million mark for the first time this year. The Web2com index is based on monthly surveys of investments in commercial advertising on national and international online platforms and shows how Internet advertising is developing in Switzerland.