One magazine, many faces

Corporate Publishing The customer magazine Strom has been published since
this spring with
new concept. 160 energy supply companies benefit from new
opportunities for individualization and regionalization.
Customer magazine, electricity is actually 160 customer magazines. The circulation of
820,000 copies are shared by around 160 Swiss
energy supply companies (EVU) from Graubünden to the eastern and eastern
Central Switzerland as far as Aargau, the canton of Solothurn and the
Basel region. Based on a study conducted by the Zurich agency Infel
produced 32-page basic edition, regional variants are published
with individual articles and images, to the corporate identity
customized design or an imprint that identifies the sender.
identified.

Total project management
Coordination and production of the different electricity variants require
a mature and reliable project management as well as close
Contact with all participating companies. These are each identified by means of
newsletter and in personal discussions with Infel about the content of the
basic edition of Strom. They then sketch and plan -
mostly in cooperation with the Strom editorial team - their regional
Topics. Finally, the parallel implementation of the content for
the electricity variants of all 160 partners.

An editorial team consisting of journalists, photographers, picture editors and
Designers is a guarantee for creativity and professionalism.
Contacts are made, interviews conducted and reports produced.
made. Image concepts are developed, photographers are briefed, models
and shoots, selected or purchased images.
In addition to the basic edition, all company-specific
pages and coordinated with the respective RU. Finally
The printing, equipment and distribution of electricity are handled at the All
these tasks are meticulously planned in a detailed schedule
coordinated, because the goal is ambitious: At the same
date, the electricity expenditure of all participating energy supply companies leaves the
CP cuisine from Infel; readers in the various regions will notice
experience electricity as a magazine, which is not affected by its
energy supplier is made especially for them.

In the case of electricity, corporate publishing therefore means not only
to get involved with a company and to know it, but to many
companies - and thus to do justice to their individual
Strategies, cultures and demands. Corporate publishing means
In the case of electricity, under the umbrella of a magazine in each issue a
common denominator for different companies and brands
find a balance between participants on one and the same level.
same market. The editorial team is therefore in close contact with the
Companies that participate in electricity. It follows what is happening in
and around the various energy supply companies and on the Swiss electricity market. This
Know-how is the basis for optimal advice when it comes to the
company-specific content of the respective regional variant.

Up to 15 pages of the basic edition of Strom - including
of the front page - be replaced by their own content. The RUs fit
the degree of regionalization of their output to their needs.
on. The differentiation is not limited to the content. Also in
The regional magazine variants differ in terms of packaging,
by using the corporate colors of the company on the company-specific pages.
respective railway undertakings. In this way, one magazine becomes many
individual customer magazines with which their respective senders pursue different objectives.

More than a magazine
With electricity, the energy supply companies benefit from a high quality,
professionally produced customer magazine, whose production costs range from
be borne jointly by all participating companies. In addition
They offer their customers exclusive promotions and events in Strom (travel,
concerts etc.), the organization and smooth running of which
Infel is responsible for implementation. Also centrally managed by
Strom editorial team is responsible for the magazine's website. Corporate
In the case of electricity, publishing means more than editing,
Designing and printing a magazine. It means project management for
160 customers and to publish a magazine based on this,
that simultaneously inspires readers and meets the needs of
participating companies.

"Electricity" and Infel

Strom is the customer magazine of around 160 Swiss
energy supply companies and is published four times a year in a
circulation of 8,200,000 copies (in certain regions also under the
name "Energy"). The magazine is published in a basic version
regionalized and tailored to the appearance of the
versions adapted by the sender company. For the editorial team and
Production of all versions is the responsibility of the communications agency Infel
responsible.

Beat Schaller