New index measures keyword advertising on Google

Angelink yourposition, a full-service provider in search engine marketing, is launching Swiss Adex, an index for keyword advertising. According to Angelink yourposition, a corresponding instrument has been lacking in Switzerland until now, although more and more companies are turning to search engine marketing. The newly launched Swiss Adex measures the cost of advertising with Google and the development of booking volumes on a monthly basis. The survey is based on click prices that Google offers potential advertising customers online, as well as other publicly accessible Google data. In March 2006, Angelink yourposition indexed the key data of 600 terms from 40 categories, and now the first comparative values are available: In April, click prices fell by 3.4 points to around 1.70 francs per click. This is a value that makes Switzerland a high-price island in international comparison. On average, more than 30 advertising spaces were booked per search query, and the trend is rising. Swiss companies only occupied 40 percent of Google's Swiss advertising space.