Kingfluencers naoo Worlds: Rethinking Local Brand Activation

Kingfluencers naoo Worlds: From a Campaign Stop to a Lasting Creator Experience

Kingfluencers is launching naoo Worlds, a new creator format on the social media platform naoo. The format combines creator content, interactive maps, local businesses, and communities into a seamless discovery experience. This provides brands with new opportunities not only to reach consumers digitally but also to guide them throughout the entire customer journey, right up to a visit to a physical location.

With naoo Worlds, Kingfluencers takes things a step beyond traditional influencer campaigns. Instead of one-off collaborations, brands become part of long-term creator experiences in which recommendations, locations, and local offerings are authentically integrated into the content. Restaurants, retailers, event organizers, and other local businesses gain visibility within thematically relevant “Worlds” and benefit from a continuous presence in relevant communities.

Kickoff with «Fresh & Groovy» in Zurich

The first World to launch is «Fresh & Groovy,» which was developed in collaboration with creator and DJ Dennis Bauer. Building on his established brand, it guides users through Zurich’s food, drink, pop-up, and lifestyle scenes. Recommendations are displayed as social content and also pinned on an interactive map and linked to local businesses. Users can seamlessly switch between the feed and the map to discover new places right away.

In addition to Dennis Bauer, Steve Merson and Kevin Lütolf are among the first World Creators. Together, they already reach a community of more than three million followers through their social media channels.

A New Approach to Local Brand Activation with Kingfluencers naoo Worlds

This creates a new approach to local brand activation for brands. Instead of being visible solely through individual campaigns, they become part of continuously growing creator ecosystems in which content, recommendations, communities, and local offerings are interconnected. According to the company, this results in a significantly longer brand presence throughout the entire discovery journey—from the initial inspiration to a visit to a store, restaurant, or event.

Thanks to the scalable platform architecture, additional worlds are set to be developed in the future in collaboration with local creators for other cities, regions, and themed worlds. This opens up new opportunities for brands to embed their communications in cultural, geographic, and thematic contexts over the long term and to engage communities in a sustainable way.

Gregor Doser, Managing Director of naoo, comments: «Influencer marketing is evolving from individual campaigns toward long-term creator experiences. With naoo Worlds, we’re creating a new format that permanently connects creators, communities, and local businesses. That’s exactly where the most relevant touchpoints between content and real consumer behavior emerge.»

Kingfluencers plans to continue expanding the format in the coming months in collaboration with other creators.

For more information about naoo Worlds and the opportunities it offers brands, visit https://www.kingfluencers.com.

Responsible at Kingfluencers: Luca Obrist, Head of Marketing