Family Becomes Swiss Wine's Lead Agency After Winning Pitch
The Family creative agency from Uster has won the multi-stage pitch organized by Swiss Wine Promotion and will assume overall creative responsibility for the strategic and communicative development of the Swiss Wine brand.
Following a multi-stage evaluation process, Swiss Wine Promotion (SWP) has selected Family as its new lead agency for Swiss Wine. The independent creative agency based in Uster will assume overall creative responsibility for the strategic and communicative development of the Swiss Wine brand—thereby adding a socially, culturally, and economically significant Swiss brand to its portfolio.
Swiss Wine Promotion and the National Promotion Mandate
Swiss Wine Promotion is the national promotional body for Swiss wines and is commissioned by the Swiss Vines and Wines Industry Association (BSRW) to strengthen the image of Swiss wine both domestically and abroad. SWP’s activities are designed to help position Swiss wine as a high-value-added product and to promote value creation throughout the entire wine industry.
A Challenging Pitch Spanning Several Phases
The pitch spanned several phases and required the participating agencies to provide a well-founded strategic analysis, proposals for further developing the brand, and strong creative concepts for future communications. Family emerged as the winner of this selection process and will support SWP in key marketing and communications activities going forward.
Creative Platform for Swiss Wine as a Lead Agency Assignment
The collaboration focuses on strengthening the Swiss Wine brand and developing an overarching creative platform. The goal is to position Swiss wine as more visible, distinctive, and emotionally relevant both nationally and internationally—through communication that brings the diversity, quality, and origin of Swiss wines to life in a contemporary way. The new campaign initiatives are designed to appeal to a broad cross-section of the population while also reaching new target audiences for Swiss wine. The first results of the new partnership are expected to be unveiled in the fall of 2026.
Family Expands Its Strategic Portfolio
By winning the Swiss Wine Promotion account, Family continues to strengthen its position as the leading strategic agency in Switzerland. According to the agency, the award-winning creative agency carries out projects for clients such as Swissmilk, KPT, Mövenpick, Audi Revolut F1 Team, 20 Minuten, Amici Caffè, and the Swiss Road Safety Fund.
More information about Family: https://family.agency
