Raiffeisen and FS Parker: When Advisors Become Ambassadors
For the Raiffeisen Asset Management campaign, it wasn’t models who appeared on camera, but more than 60 real client advisors—joined by skiing legends Beat Feuz and Pirmin Zurbriggen.
Raiffeisen Asset Management Campaign Featuring Real People
For the current Raiffeisen Asset Management campaign, the FS Parker agency took an unconventional approach: Instead of models, more than 60 client advisors from different linguistic regions of Switzerland appeared on camera. Together with Raiffeisen Switzerland, FS Parker carried out a nationwide photo and video production comprising approximately 1,000 assets for national, regional, and local communication initiatives.
The campaign spans a wide range of channels: from out-of-home advertising to digital and social media, as well as websites, advisory centers, and print materials. At its core is the promise to create tangible added value for customers’ financial futures through personalized advice and in-depth expertise.
Focus on Expertise Rather Than Financial Figures
Raiffeisen Asset Management’s commitment is demonstrated not through abstract financial promises, but through the people behind the advisory services. Advisors from all over Switzerland thus become ambassadors for their own expertise, lending the campaign credibility, a sense of closeness, and strong local roots, according to the press release. The result is intended to be a unified campaign across Switzerland that simultaneously creates room for regional and local variations and highlights the Raiffeisen Group’s proximity, expertise, and stability.
Beat Feuz and Pirmin Zurbriggen as brand ambassadors
The campaign is complemented by two prominent testimonials: skiing legends Beat Feuz and Pirmin Zurbriggen. Their involvement is intended to underscore the values of reliability and performance, which are also meant to represent Raiffeisen’s asset management services.
Large-scale production, broad channel coverage
Johannes Diboky and Oscar Valle handled the photography, while Midpoint Film and FS Parker were responsible for the film segment. The approximately 1,000 assets produced cover the entire spectrum of communication—from national campaigns to localized formats on social media channels.
For more information on Raiffeisen Switzerland's wealth management services, visit: https://www.raiffeisen.ch
Responsible at Raiffeisen Switzerland: Sandra Bürkle (Head of Marketing), Nina Gähwiler (Head of Brand, Image, and Theme Management), Serge Born (Head of Brand Management and Positioning), Raphael Frangi (Head of Media & Channel Management), Karin Welle (Group Leader, Journey & MarTech), Janine Löpfe (Team Leader, Marketing for Private and Investment Clients), Anela Culanic (Marketing Consultant), Michelle Wörwag (Campaign and Content Marketing Manager), Michael Zaugg (Digital Marketing Consultant)
Responsible at FS Parker: Hannes Sigrist-Thompson & Benjamin Franz (Creative Direction); Vera Trachsel, Ramona Cavelti, Yves Reitmann (Project Management & Coordination); David Gabriel, Jonas Bürgi, Marvin Osenda, André Pasquier, Kitti Nemeth & Toni Pihlaja (Content Production, Motion Design, Graphics, and Implementation)
Photos: Johannes Diboky & Oscar Valle. Film: Midpoint Film & FS Parker
