New agency for PR clips founded

Fidel Stöhlker, the managing partner of Klaus J. Stöhlker, has founded an agency for PR films with Marc Jäggi and Philip Weibel: Jäggi.Stöhlker.Weibel, based on Kasinostrasse in Zurich. Jäggi is a radio journalist and presenter and Weibel is a video producer. The three came up with the idea after realizing that many SMEs could not afford a TV commercial and were looking for alternatives, according to the press release. The new agency's PR clips last three to four minutes and "bring a new dynamic to every company's website", Fidel Stöhlker is quoted as saying in the press release. The clips are journalistically prepared and have a more credible and lasting effect than commercials. In addition, they would be produced with the same quality and richer content, but at a significantly lower price than the competition.