ADC opens

Associations: The Art Directors Club Switzerland (ADC) is radically changing course—with a newly formed board of directors.

Associations The Art Directors Club Switzerland
(ADC) is radically changing course - with a newly formed Board of Directors.
At its Annual General Meeting on May 9, it unanimously decided on a
Opening up to the entire advertising industry. To this end, it offers
market partners such as media companies, advertising clients and
industry organizations offer sponsoring memberships. With the new
"Collegial members" should continue to increase advertising efficiency through more
Improved creativity and quality in communication strategies
become. There are plans for new special prizes, specialist events, a
periodical and promotion of young talent. The new concept is based on a
situation analysis and the future prospects that the ADC Board of Directors
commissioned. The results were presented to the ADC Executive Board in February.
who resigned "to pave the way for a new start".
to free up". The new management team is made up of the two groups
Basic activities and projects - new market activities -
and is headed and chaired by Jean Etienne Aebi. The
ADC hopes that its program will send out a signal that it is able to
no longer just about its traditional judging of advertising ideas
goes. (la)

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