Lowe widens the enjoyment angle for Nestea
In February, Lowe Switzerland won the Nestea account in a pitch and developed a national campaign for the brand.
Lowe Switzerland won the mandate for Nestea in a pitch in February and developed a national campaign for it. The fact that the drink has a new, better taste can now be recognized by the enlarged enjoyment angle, the agency writes in a press release. As a teaser, attention was drawn to it from May 1 to 7 with F200 posters and strip ads in 20 Minuten. Headlines with the "Genusswinkel" and the sender www.genusswinkel.ch left everything open. Curious viewers not only found the resolution on the specially set up website, but also a competition in which they could compete against other participants by taking a photo with their personal pleasure angle. Since May 8, the subsequent print campaign and a TV commercial have been explaining to everyone else what a Genusswinkel is.
