Good forecasts for advertising thanks to SMEs

As the forecasts for domestic consumption are brightening, advertising volumes are also expected to improve, as an analyst from Bank Vontobel writes in the Handelszeitung. The bank comes to this conclusion because Swiss advertising expenditure and job advertisements are driven in particular by SMEs. In order for them to spend more money on advertising, a good domestic economy is required, which is largely dependent on domestic consumption. For this reason, GDP growth does not necessarily have to have a similarly positive impact on Swiss advertising expenditure. However, if there is also an increase in domestic consumption, which is to be expected according to the Handelszeitung, advertising expenditure will also rise.