Hörzu and Ritter Sport lure TV guide readers with chocolate cubes

Just in time for Mother's Day, the program magazine Hörzu will be published on Thursday, 11 May with six Ritter Sport chocolate cubes on the cover. Eleven million chocolate cubes - that's around 110 tons of chocolate - were packed by hand and stuck in blister pockets on the two million or so magazines. According to a press release, everyone involved benefits from the cooperation: Ritter Sport reaches the Winning Generation, readers receive added value and Hörzu proves that it is the "ideal" partner for exceptional marketing measures. Hörzu and Ritter Sport had already collaborated once before in October 2005: Back then, three chocolate bars adorned the program title.