Matter & Gretener keeps direct marketing clean

The Zurich advertising agency Matter & Gretener has developed a direct marketing idea for the cleaning company Enzler: In addition to a checklist, potential new customers are sent a white glove with which they can check whether their current cleaner is doing a great job. The glove in question is also draped in such a way that it perfectly supports the headline of the mailing: "Dust on the door frames? The blinds? The radiators? Then get your cleaning service out the door today."