Trio celebrates anniversary with new look and name

The agency Trio Communications Marketing is now called Agence Trio. To mark its 75th anniversary, Switzerland's oldest advertising agency is also giving itself a new look, according to a press release. The agency's personality is to be expressed with a new graphic design. Designed by Sébastien Aeschmann, the young creative director, the new graphics give the agency a contemporary, high-contrast touch. The new image can be seen on the website; the redesigned internet portal in the three agency languages.