Grey shoots cell phone from Nokia

"Turn to the music" is the campaign slogan used by Grey to promote the latest Nokia product. Similar to the children's toy "Transformer", the Nokia 3250 transforms from a cell phone into a music player in a fraction of a second. A rotating keyboard unit enables this transformation and also turns the phone into a camera if desired. Grey turns the eyes of the target group with the visual realization during the month of May. Snowboarder Gian Simmen, DJ René S. and rapper Bligg were in front of the camera for the campaign.