Proud bird approaching Zurich

Beer The Basel-based advertising agency Favo wants to
future will bring more Falken beer from Schaffhausen to Zurich.
on the verge of extinction, as the recent takeover of Ziegelhof by Eichhof
showed. However, this trend does not apply to the over 200-year-old
traditional brewery Falken from Schaffhausen. Especially in the
A toast with falcons does not fall on deaf ears in the Schaffhausen region.
Now demand is also to be increased in Zurich and Thurgau.
In a national pitch, the Schaffhausen-based company won a prize for this campaign.
to Zurich to bring Basel-based Favo to the table. The agency has
brand has undergone a facelift. To this end, it has done everything "to give the
brand to strengthen its wings", as CD Hinrik Wachsmuth explains.

Strategy, communication concept, corporate design, labeling,
Company lettering, website, advertisements, promotions: Favo has developed for
Falken has created a completely new look. The basis of the appearance is the new
Positioning: Falken, the character beer for character heads. At the same time
The aim was to develop a positioning that, on the one hand, would
existing FalkenFriends and, on the other hand, the interest
new target groups. Summarizing and communicating the
Brand statement in the newly developed claim: "Falken, a lot of time for a
good beer". The toast refers to the over 200-year-old tradition of
of FalkenBier. The lifelike character head of the falcon
symbolizes the unique character of natural beer. The
The corporate color green is retained in the new look.

A newly styled fleet of refrigerated wagons is also ready for use. For the
Gastronomy are beer mats, placemats, parasols and menu boards
has been developed.  

Andreas Panzeri