Onywa Wins Fundraising Campaign for Arche Zurich
The Zurich-based marketing agency Onywa has won the account for Arche Zürich’s digital fundraising campaign focused on child support—an award that builds on the nonprofit agency model.
Onywa and Arche Zürich: Nonprofit Status as a Strategic Foundation
The Zurich-based marketing agency Onywa has won the account for Arche Zürich’s digital fundraising campaign following a multi-stage agency selection process. The campaign focuses on child support—a program that provides individualized support to approximately 220 children and adolescents who struggle with everyday school life. The campaign is aimed at families, young people, and children and is designed to raise funds for this program.
For the campaign, Onywa is developing the creative concept and the associated communication measures. The focus is on digital distribution, which, according to Arche Zürich, the organization is increasingly prioritizing. The campaign is scheduled to launch in the fall of 2026.
Core Values as a Decisive Factor
The decision was based on both the agency’s overall strategic and creative concept and its unique focus: Onywa is run as a nonprofit organization and works exclusively on projects with social or environmental value. «The combination of creative quality, strategic thinking, and a credible set of values is what convinced us of Onywa’s merits,» says Ece Widmer, Online Marketing Manager at Arche Zurich.
Clement Obiegbu, co-founder of Onywa, sees the contract award as a sign of support for the nonprofit agency model: «The fact that Arche Zürich chose Onywa shows that organizations are looking for partners who can not only deliver strong creative work but also credibly share their values. We greatly appreciate this trust.»
Onywa as an alternative to the traditional agency model
According to its own statements, Onywa sees itself as an alternative to traditional, profit-driven agencies. Its services include strategy, branding, campaigns, digital communication, and content creation. The agency works with a network of experienced professionals and supports organizations and companies with a social or environmental focus—without any profit-driven incentives.
Since 1980, Die Arche Zürich has been committed to helping people facing challenging life situations and works to promote social cohesion and provide support in everyday life through a variety of programs and projects.
For more information about Onywa and the agency's services: https://www.onywa.ch
Contact at Arche Zurich: Ece Widmer, Online Marketing Manager. Contact at Onywa: Clement Obiegbu, co-founder and creative director.
