Basel advertisers shake their heads
Media: The Basler Zeitung Media Group has acquired a stake in an ASW agency.
Lack from the advertising agency Dialog Lucky Lack. "Very unusual," says
also Peter Frey, owner of CR Basel. "That made me wonder",
says Hinrik Wachsmuth, CD of Favo. And Markus Siegenthaler, consultant
from Basel West, adds: "I was just scratching my head. Otherwise
it doesn't bother me much."
The reason for the astonishment of the four Basel advertisers: The Basler
Zeitung Medien (BZM) acquires a "substantial" stake in the ASW agency
The shipyard. Agency founder Dieter F. Wullschleger also takes over the
publishing management of the BZM free newspaper Baslerstab, but supervises the
Key customers of Die Werft continue.
"This puts Die Werft in a conflict of interest: with BZM as the
It is unlikely to offer its customers solutions that do not involve
print media in the foreground," says Hinrik Wachsmuth, explaining his
Skepticism. "Is the shipyard still independent like this?" asks Patrick Lack.
As a member of the ASW board, Lack immediately informed his association about the
new cooperation. "A collaboration like this is unique.
We will have to discuss what this means in the ASW."
And what consequences await CR Basel, which has been the
Basler Zeitung advertises? "Has advertised," corrects Peter Frey, because the
BaZ terminated the contract last year. "But our relationship with the
BaZ is still good. I therefore assume that we will again be invited
when BaZ does something again," he says.
Markus Knöpfli
