The Matchmaker

Christian Staub from Match Communications wants to "match" clients with ideas and strategies with the right freelancers.
recruitment agency for freelancers, but "a communications agency,
that works with dynamic resources," explains Christian Staub
the purpose of his new company. Staub as boss and consultant remains the
clear contact person. The freelancers work in the background. This should
the infrastructure can be kept flexible. "The customer only pays
what he really needs for the project and no unnecessary overhead."
Not a new idea in these times of shrinking budgets. But
Staub does not want the new structure to be a necessity, but a modern virtue
sell. "In London, there are already several successful
start-ups according to this dynamic model," he said.
researched.

Staubs has over a hundred freelancers working in a strategic
partnership primarily come from the pool of Werbekraft Nordost,
have different skills, characteristics and industry experience.
The young entrepreneur had had the idea in his head for some time. But how
Does that work with customers? Do they bring such a one-man show
the necessary trust? "Yes," Staub knows, "because I know exactly
just like the head of a large agency is always the responsible
I am a frontman who matches and leads his teams with the customer."

In this sense, Staub is not just targeting small budgets,
although he is naturally pleased that he has already been awarded consulting mandates.
from niches such as Symantec with Norton Internet Security or
Sportpark Wohlen is very busy. There is almost no time
for acquisition - "What urgently needs to change!"
Staub, who has also been President of Idée-VfW since 2004, an association
for advertising communication, the entertaining events and
organizes specialist events, has a very large network at its disposal.
Network.

Fisch.Meier.Direkt was his last station with customers such as Heineken,
Kuoni, Helvetic Tours, FlimsLaaxFalera. "The best accounts that you
can imagine as a consultant: Beer, traveling and snowboarding." With
of the direct agency, Staub also witnessed the move to Publicis,
before he went into business for himself.

Having started out in advertising, the federally certified
Head of Communications "as early as 13". At school, Christian was allowed to
shoot a commercial for a fake chocolate product. The career aspiration
was awakened. This was followed by a trial apprenticeship at Grey. But because
"Advertising" in itself cannot be learned, the KV
dranglauben. This opened the doors to the day course at Sawi,
followed by a one-year internship. After Müller & Partner in Zurich
Staub moved to Wirz in 1997 and experienced all of the company's
Workflows of "Advertising in the premier league".

It smelled even more like the wider world when Wirz presented the BBDO network
has joined the company. Ambitious employees were given the opportunity for a
exchange abroad. "I applied and was allowed to choose from a
catalog of 300 international locations to choose from." Staub knew that
tropical landscapes, snow-capped mountains, deserts, beaches
and big cities. So he decided on Melbourne. Because
Masterfoods, Coca-Cola and the largest domestic food retailer.
jeans brand JustJeans was doing a good job, his contract was extended to one year.
year was extended. But staying any longer would have meant studying -
and so the emigrant preferred to settle back in Zurich.
want to develop further.

Here he signed on with Scotti and learned how to work in
times had to make ends meet. In these
Staub also worked out many of his own business dreams during this phase. One
Breakfast Courier was one such idea, a Floating Cinema and
"wAIRbung" with a remote-controlled zeppelin for advertising on air. This
idea was then realized by someone else who was quicker to provide the necessary
was able to raise 50,000 francs.

At TBWA, Staub - now advertising manager - has reconnected "with a
big construct". The campaigns for Whiskas and Chappi were
but not his world. "Even if nobody admits it: It needs a
a certain affinity with the product in order to make good advertising." Dust
didn't have a pet and so he made another big one for Scotti.
Promotion organized for Nestea. "Three months of 300,000
distributing samples gave me a lot of insight into the
promotional mechanisms: People's reactions to real
experience teaches you more than mere theory."

After 18 months, Staub has now moved from Zurich Bellevue to Dübendorf.
moved. Not a move to no man's land though. Or who can
that the Rolling Stones will soon be playing right behind his office.
will play.

Andreas Panzeri