Crossmedia Award 2006 goes to "Mary Woodbridge"
Mammut won the Goldbach Media Group’s Crossmedia Award with the globally acclaimed „Mary Woodbridge“ campaign by Spillmann/Felser/Leo Burnett.
Mammut has won the Goldbach Media Group's Crossmedia Award with the globally sensational "Mary Woodbridge" campaign by Spillmann/Felser/Leo Burnett. The 12-member jury, chaired by Dr. Dominique von Matt, shortlisted 6 of the 28 entries and chose the winner from these. Silver went to the Swisscom Fixnet campaign "Beck&Bondi" by Bern-based Contexta and bronze to the Stop Aids campaign "Love Life" by Euro RSCG Zurich. The cross-media cases were judged on the criteria of intelligent linking with the target group-oriented use of media, degree of innovation, creative implementation, track record and overall impression.
