Walker communicates for Amnesty International

The human rights organization Amnesty International (AI) wants to realign its communications over the next few years. The Zurich-based advertising agency Walker, which won an agency competition, will be responsible for its implementation in future. "Working for human rights requires a commitment that goes beyond the creation of messages. We sensed this commitment from Walker Werbeagentur right from the start," says AI Head of Communications Daniel Meienberger, explaining the choice. A new brand campaign will give the public a clearer and more comprehensible experience of the organization in the future. The first measures will be seen in the first half of 2006.