Lesch+Frei improves knowledge of the healthcare system

Following a pitch, IG Zusatzversicherung has commissioned the Zurich advertising agency Lesch+Frei to provide information about the healthcare system using various measures. According to a press release, alarmingly few Swiss people know how they are insured. Even fewer know about the benefits of supplementary hospital insurance. The campaign will focus on the website www.zusatzversichert.ch, where people will be able to request a cost comparison and quote from a health insurance company from June. The page will be advertised after the summer vacations through an advertising campaign in newspapers and magazines and through folders that will be handed out in hospitals and doctors' surgeries.