Advertising agency streams 10-rappler for Cablecom
The Zurich-based agency Werbeanstalt designed and executed the launch campaign for Cablecom's new mobile service.
Calbecom is entering the mobile telephony business, transforming itself from a triple-play provider into Switzerland's first quadruple-play provider (TV, Internet, fixed network and mobile from a single source). The Zurich agency Werbeanstalt designed and realized the launch campaign for the new service. With the Cablecom Mobile Connect subscription, calls can now be made to the fixed network for 10 centimes a minute. Accordingly, the 10 centimes also plays the central role in the campaign, which includes advertisements, direct mailing and guerrilla measures.
