Tobacco prevention on the road to success according to the FOPH
The Federal Office of Public Health is addressing this trend with this year's campaign. Its logo, "Bravo!," is intended to convey the message: "Less smoking means more life."
Tobacco consumption in Switzerland is declining. This is confirmed by the latest tobacco monitoring data, as announced by the Federal Office of Public Health (FOPH) on Friday. Much has changed in terms of tobacco prevention in Switzerland over the last five years: according to the study, people in Switzerland, especially young people, are smoking less. The proportion of smokers in the population fell from 33 percent in 2001 to 30 percent last year. In 2001, 31 percent of people between the ages of 14 and 19 smoked. In 2005 it was still 25 percent. The FOPH is picking up on this trend with this year's campaign. Its logo "Bravo!" is intended to communicate: "Less smoke means more life." At the same time, the FOPH, the State Secretariat for Economic Affairs seco and the industry association of Swiss health insurers Santésuisse are launching the "workplace.smokefree." campaign and want to motivate companies to increasingly ensure a smoke-free working environment.
