Metzgerlehner opens barbecue season for Bell
This year, the agency Metzgerlehner Worldwide Partners is turning everyone into a barbecue master for the meat and sausage producer Bell.
The Metzgerlehner Worldwide Partners agency is loudly ringing in the fifth season with a campaign for Bell. This is the barbecue season for Switzerland's largest meat and sausage producer. At the heart of the campaign is the well-known TV commercial "Harry", which is being broadcast on all channels in Switzerland. The spot has been given a new ending and is intended to whet the appetite for barbecues, as Bell wants to make everyone a barbecue chef this year. This message and the themes of barbecue feeling and enjoyment run through all communication measures of the broad-based campaign, as Metzgerlehner explains. Bell is inviting all Swiss people to a barbecue party in TV commercials and on petrol station posters and is giving away several barbecue parties on streetcar and bus posters.
