Zeam Takes Over Social Media Management for SIGG
The Zurich-based next-gen agency ZEAM will become the new lead agency for the iconic Swiss brand SIGG. The focus is on a strategic brand rejuvenation via social media—with clear growth targets in the DACH region through 2028.
ZEAM and SIGG: Social Media as a Growth Driver
The Zurich-based next-gen agency ZEAM is taking over strategic and operational responsibility for SIGG’s social media brand activities effective immediately. The iconic Swiss brand, which has stood for iconic design and quality for more than 100 years, selected ZEAM as its new lead agency following a compelling pitch. The collaboration will focus on the further development and implementation of the ZEAM-SIGG social media strategy across all relevant channels.
The mandate is clearly defined: ZEAM is tasked with rejuvenating the SIGG brand, increasing its relevance in the DACH market, and establishing social media as a key growth driver. SIGG has set ambitious goals—revenue in the DACH region is expected to increase significantly by 2028. According to the announcement, social media is expected to make a significant contribution to brand awareness, community building, and conversion.
An iconic brand for the next generation
SIGG Switzerland Bottles is one of Switzerland’s best-known brands and has been accompanying people on their adventures for more than 100 years. The company stands for iconic design, uncompromising quality, and sustainability. With its classic line of water bottles and new product categories, SIGG is positioning itself in an increasingly competitive market, consistently focusing on relevance, durability, and Swiss values.
Yaël Meier, co-founder of ZEAM, comments on the new partnership: «SIGG is an iconic Swiss brand with over 100 years of history. Continuing this story and sharing it with the next generation is an incredibly exciting task and a key driver of sustainable growth.»
René ab Egg, Head of Marketing at SIGG, adds: «ZEAM combines strategic excellence with cultural relevance. They understand our brand and consistently view social media as a key channel. This collaboration is an important step toward strategically rejuvenating our brand and expanding social media as a key growth driver.»
A Look Behind the Scenes: ZEAM Documents the Launch
To mark the collaboration, ZEAM has produced a vlog documenting the start of the partnership. Among other things, it features the ZEAM team’s visit to SIGG in Frauenfeld—including a look behind the scenes at production, the story behind the iconic brand, and the first joint steps toward rebranding. According to the agency, the vlog is intended to offer an honest look at what modern agency work looks like today—and how a pitch can evolve into a genuine partnership.
ZEAM is an agency focused on social media, brand strategy, and cultural relevance. The company helps brands reach young audiences and build sustainable growth. According to the company, its campaigns regularly reach millions of people.
Contact at SIGG: René ab Egg, Head of Marketing. Contact person at ZEAM: Yaël Meier, co-founder.
