New Head Group Branding & Marketing at Vitra

David Allemann is the new Head of Group Branding & Marketing at Birsfeld-based furniture manufacturer Vitra as of November 1, 2006. Vitra wants to place more emphasis on communication and branding. Brand protection, brand development in the consumer sector, development of the Vitra Campus activities and cultural sponsoring will be added to the previous tasks of classic communication and combined in the Corporate Communications division. David Allemann will have international responsibility for the brand image, corporate communications and strategic marketing initiatives.
Allemann worked for a total of nine years in the areas of integrated communications and new media and most recently as Head of Strategy and Managing Director at Advico Young & Rubicam.