Gutzwiller clears the runway for the airport cinema

In a campaign for the airport cinema, the agency Gutzwiller Kommunikation und Design reveals the secret of what pilots and the tower talk about. The airport cinema takes place in June and July on the open visitor platform at Zurich Airport. The program includes 25 cinema hits. The campaign includes dialogs between tower and pilot, such as "Your approach is reminiscent of Mission Impossible". The headlines are intended to bring together the airport as a cinema location and the planned film program with a wink. In realizing the campaign, the Aarau agency Gutzwiller Kommunikation und Design deliberately focused on the simplest possible implementation, according to a press release. In the spirit of integrated communication, the campaign was implemented uniformly in various advertising media. It will be launched at the beginning of June with posters, streetcar banners and spots on radio and TV in the Zurich region.