Cannes Lions now with Young Creative Film Competition

The Cannes Lions International Advertising Festival is expanding the Young Creatives competition with the new Film category. The challenge: Teams from Argentina, Austria, Brazil, the Czech Republic, Germany, the Netherlands, Japan, Portugal, Spain and Sweden are to film a 30-second commercial using the new Nokia N93, which has "Advanced Mobile Video" functions. The 10 teams of 2 people each have 72 hours to film and complete the commercial. Since 1995, when the Young Creative competition was launched, the film category has been discussed and now, in view of the growing importance of mobile advertising and the new technical possibilities, Cannes Lions has decided to include it. It is the right time to give young creatives the opportunity to show their creativity in the face of this new form of advertising. The films will be judged by the Cannes Lions Film Jury and awarded at the Film & Titanium Awards on June 24.