Swiss farmer "tills" Munich's advertising audience

Over the next few days and months, a field near Munich Airport will be transformed into a huge advertising space: a gigantic Victorinox pocket knife will be displayed on 33,000 square meters. In order to maintain the "giant billboard" during the advertising period, it has to be thoroughly cared for: For example, the grass around the advertisement is regularly mowed and, where necessary, the natural milk-based paint is renewed. The idea for the "field advertising" project came from Swiss farmer Thomas Stutz. With his company FieldCom, he turns nature along busy traffic routes into an advertising medium.