Internet advertising gains 1.1 points
The Web2com Index for Internet advertising rose by 1.1 points in April compared to the previous month, despite the continuing lack of data from Bluewin, to close at 101.2 points. Investment in online advertising has therefore picked up again.
The Web2com Index for internet advertising rose by 1.1 points in April compared to the previous month, closing at 101.2 points. Following a very weak February, investment in internet advertising has thus picked up again - by 3.2 points from February (98 points) to the end of April (102.2 points). Bluewin's figures have also been missing from the Web2com Index since January. This also has an impact on the Web2com Index, as the data is based on the Media Focus figures, among others, Web2com announced on Tuesday.
