Gold for Burson-Marsteller Switzerland at the SABRE Awards

The PR and communications agency Burson-Marsteller has won gold at the SABRE Awards (Superior Achievement in Branding and Reputation) with its Executive Leadership Program for SAP. A survey of 4000 executives in 23 countries was used to determine which business trends will emerge over the next five years. The survey and subsequent publication of the results strengthened the public perception of SAP as an agile and future-oriented market player with leadership in the area of business trends, and Burson-Marsteller Europe was awarded a total of five gold awards. In addition to Switzerland, the partner agencies from Italy, Spain and Austria were also among the winners. Burson-Marsteller Europe was also awarded the title of "Best Agency to work for". The SABRE Awards recognize outstanding achievements in the branding and reputation sector. They are awarded annually by "The Holmes Group", which is active in PR research.