AdMove.ai and Azerion: Rethinking AI for Creative Agencies

Azerion and AdMove.ai have jointly launched a highly customizable AI agent platform designed specifically for creative agencies with complex multi-brand campaigns. According to the two companies, the platform addresses the need to maintain full strategic and creative control—while at the same time making AI accessible to creative agencies to accelerate the production of advertising materials.

AdMove.ai: Adaptive AI as a Complement to Agency Expertise

AdMove.ai does not see itself as merely a tool for AI-powered ad creation, but rather as an AI agent platform designed to integrate seamlessly into existing agency workflows. Unlike traditional AI tools, which dictate rigid processes, AdMove.ai provides a foundation on which agencies can build their own creative standards, strategic frameworks, tone-of-voice guidelines, and approval processes, according to the press release.

«Most AI platforms force agencies into predefined systems. AdMove.ai takes a fundamentally different approach,» explains Mickael Ferreira, Chief Business Officer at Azerion. «The AI learns how a team thinks, briefs, and produces. Based on this, scaled execution takes place across all channels. For the first time, agencies can automate their entire process without compromising creative control or brand governance.»

The platform is designed for teams that face high levels of complexity in the creative process. According to a press release, AdMove.ai automates and accelerates the entire creative lifecycle—from research and scripting to production and publication. A company’s own guidelines, strategy frameworks, and governance rules can be seamlessly integrated into AI-powered production. All required advertising formats—including social media, display, video, static formats, and digital out-of-home (DOOH)—can be managed through a unified workflow. Isolated environments also ensure that assets, brand tone, and approval processes for different clients can be strictly separated and securely managed.

Next strategic step: Integration into the Hawk DSP

Azerion announces that it will fully integrate AdMove.ai’s technology into its own Hawk DSP in the second quarter. This integration will enable advertisers and agencies to create, manage, and activate their creative assets directly within the familiar buying environment of the Hawk DSP. According to the company, this approach eliminates the media discontinuity between different tools and significantly accelerates the process from concept to campaign activation.

Ferreira adds: «Creative production and media buying have often been separate functions in the past, which led to inefficiencies and inconsistencies. By integrating AdMove.ai directly into our DSP, we’re bringing these key functions together in a scalable ecosystem.»

Daniel Demian, co-founder of AdMove.ai, highlights the vision behind the platform: «We developed AdMove.ai because agencies and companies deserve tools that adapt to the way they work—not the other way around. When AI supports human expertise rather than replacing it, that’s when the best results are achieved.»

Azerion is a European platform for digital advertising and entertainment, headquartered in Amsterdam with teams in more than 17 countries. AdMove is based in Romania and was founded by Daniel Demian and Gery Meleg. According to the company, the platform uses real product data, brand guidelines, and buyer personas as its data foundation to deliver brand-compliant results at scale.

More information about the platform: https://www.admove.ai