JBW Media Succession: Sonam Wieland Takes the Helm
Founder Julien Witt will hand over JBW Media AG to Sonam Wieland, the founder of the digital agency Forward, effective early 2026. Together with Nina Rolle, who will serve as deputy managing director, the media agency will continue to be developed under the Forward brand.
JBW Media Succession: A New Chapter for the Kilchberg-Based Media Agency
After more than 20 years of independent media consulting, JBW Media is undergoing a leadership transition: Founder Julien Witt has handed over the agency to Sonam Wieland as part of his succession plan, effective January 1, 2026. Wieland, himself the founder of Forward—an agency specializing in digital advertising—is taking over as managing director of JBW Media. Nina Rolle will join him on the agency’s leadership team as deputy managing director.
Cross-media expertise meets digital expertise
The newly formed management team is committed to the agency’s strategic and long-term development. According to the announcement, the synergy between the JBW and Forward teams is expected to create significant added value: in-depth cross-media expertise will combine with solid digital and data-driven advertising expertise. This combination will give rise to a data- and technology-driven offering of 360° media solutions under the joint Forward brand, with a focus on quality and consulting expertise.
A Strong Foundation for the Succession at JBW Media
For more than two decades, JBW has been synonymous with independent, comprehensive media consulting. With the addition of Sonam Wieland and the joining of forces with Forward, an expanded service portfolio has emerged that combines traditional media planning with data-driven digital strategies. The agency remains based in Kilchberg.
For more information about JBW Media and the Forward agency, visit https://www.jbwmedia.ch available.
