Rembrand designs Ramseier brand relaunch «Completely honest»

Ramseier brand relaunch: An attitude becomes a campaign

Since the end of 2025, Ramseier has been gradually converting its entire product range to a new packaging layout. This is based on a comprehensive brand identity designed and implemented by the branding and creative agency Rembrand from St.Gallen. Under the claim «Completely honest», the Ramseier brand relaunch focuses on naturalness, honesty and the brand's Swiss roots. The new overall image will be visible in all sales channels throughout Switzerland in time for spring 2026.

Ramseier has always stood for honest taste: Swiss fruit, a lot of home and traditional production skills - without hidden ingredients, without frills. In future, this claim should also be even more clearly recognizable visually. The guiding principle of the campaign is accordingly: «Completely honest: no additives, just nature».

The new brand identity will be communicated with a broad-based 360-degree campaign that includes TV, social media, POS, B2B and internal communication. The campaign architecture is modular in terms of content and timing so that it can be developed further and new topics or current discourses can be incorporated without losing the strategic bracket. According to the press release, the approach also offers great potential for social media and community interaction and also appeals specifically to younger target groups.

Harmonized appearance instead of isolated design changes

Ramseier's packaging appearance has evolved organically over many years. Individual adjustments have been made, but there has never been a comprehensive relaunch - which has led to different designs within the product segments. With the current relaunch, this evolved appearance has been harmonized. Evelyn Kafka, Head of Brand Management at Ramseier Suisse, describes the goal: «We have harmonized the brand identity and created a clearer visual structure. In doing so, we are emphasizing naturalness and origin more strongly, making the brand architecture easier to understand and deliberately reducing the design to the essentials. At the same time, the recognition value of our brand remains unchanged.»

The visual adaptation was deliberately kept gentle: fresh, modern and honest - without jeopardizing the recognition value. The packaging is therefore not an isolated design change, but part of an integrated overall appearance across all relevant contact points.

Rembrand expands its food & beverage cluster

For Rembrand, the project represents a further reference in the multi-award-winning food & beverage sector. Andreas Felder, CEO of the agency, comments on the challenge of traditional brands: «Especially with strong traditional brands, restraint is often more effective than the urge to change. The challenge lies in sharpening what is right, not reinventing everything. We are delighted that this process worked so well for Ramseier.»

With its new image, Ramseier is underlining its position as a traditional Swiss beverage brand and at the same time aligning itself with future market requirements. Ramseier Suisse is the leading producer of soft drinks, fruit and fruit juice beverages in Switzerland, employs around 250 people and is part of the Swiss agricultural cooperative Fenaco.

Comprehensive insights into the case can be found on the Rembrand project page: https://www.rembrand.ch/projekt/ganz-ehrlicheinmarkenrefreshf%C3%BCr-ramseier.html

Responsible at Ramseier: Evelyn Kafka (Head of Brand Management), Vanessa Kuster (Brand Manager), Lucie Schneider (Product and Marketing Manager). Responsible at Rembrand: Jörg Stöckigt (Strategy, CD), Georg Wirth (Consulting / Project Management), Andreas Felder (Managing Partner), Beatrice Manser (AD), Christof Müller (AD), Ladina Bosshart (Graphics), Neila Räss (DTP), Pascale Engetschwiler (IMD). Production: Nicola Tröhler (production & direction), Nino Michel (DOP), Silvan Rutz (production design), Sandra Gimmel (hair & make-up), Jessica Krenn (hair & make-up), Damaris Eigenheer (styling).