Amorana OOH campaign: When data exposes Switzerland
Through a provocative out-of-home campaign in Zurich, Amorana transforms anonymized sales data into pointed statements about the sexual preferences of the Swiss—based on facts, deliberately public, and with a clear message.
With an Amorana OOH campaign in Zurich's cityscape, the leading Swiss provider and manufacturer in the field of sexual wellness is doing what other brands hardly dare to do: making anonymized sales data publicly visible and deriving pointed statements about the sexual preferences of the Swiss population.
When data becomes the headline
The current poster motifs focus on clear, sometimes deliberately pointed messages based on regional evaluations. «Bern - the Swiss bondage capital», «Zurich lubricates the most» or «Schaffhausen stuffs its mouth» - what at first glance seems irritating is part of a clear strategy. Amorana uses provocative, data-based statements to make intimacy more visible and position it as a natural part of everyday life. The campaign builds on the highly acclaimed «Amorana Sex Map» and now goes one step further: deliberately in the public space, deliberately fact-based.
In the spirit of the «Empowered Explorer», the campaign aims to promote a cultural change - from shame to more openness and self-determination. «We want to create a safe space for exploration,» says Miriam Otero, Brand Manager at Amorana. «Safety creates freedom, both in the choice of materials and in the social approach to sex.»
Discretion remains the top priority of the Amorana OOH campaign
Despite the public staging, the company emphasizes the uncompromising protection of privacy. The underlying data is anonymized and aggregated in accordance with the strictest certified guidelines, according to the press release. The protection of customer data is an irrevocable principle of the company's management. Regardless of the statistical findings, each individual package will continue to be packaged in an absolutely neutral and discreet manner.
From online store to sexual health ecosystem
The campaign underlines Amorana's claim to be more than just an online store. The company is increasingly positioning itself as a holistic ecosystem for sexual health. By combining technical precision and educational content, the company says it is consolidating its status as the «North Star» of the industry - and sending a clear signal: sex education doesn't just take place online, but in the heart of the city.
Responsible at Amorana: Miriam Otero, Brand Manager
