Normal launches campaign for Plantura
Just in time for the gardening season, Plantura is expanding its outdoor product line. The Zurich-based agency Normal is supporting the launch with a comprehensive campaign. At its heart is a visually striking concept: various protagonists are surrounded by their favorite plants.
Munich-based plant and garden experts Plantura are expanding their outdoor range. The launch is accompanied by a comprehensive campaign created by the Zurich agency Normal.
At the heart of the campaign is a simple but visually powerful idea: various protagonists are surrounded by their favorite plants. The idea is based on the fact that Plantura offers very high-quality and robust plants that are just waiting to take root in their new home and outgrow themselves.
In-house production of normal
The plant motifs were developed in collaboration with the Plantura team of experts. All images and films were implemented 100% in-house by Normal - from conception to production and post-production.
Cross-media playout
The campaign is played out across all media: on social media, in the digital space and in print. Plantura's most loyal customers will also receive a catalog - a deliberate haptic experience that adds a lasting component to the campaign.
Responsible at Plantura: Thomas Nicol, Felix Lill, Nikola Pranschke, Emilia Matthaes, Alexander Dörfler. Responsible for Normal: Martin Arnold, Sven Loskill, Julia Mühlethaler, Dominik Locher, Martina Fäh.
More information: https://normal.ag
