Publicis seeks Migros favorite products

As part of Migros' new advertising campaign, consumers are being asked about their favorite products.

As part of Migros' new advertising campaign, consumers are being asked about their favorite products. The competition runs from June to November 2006 - and the prizes include a total of 240 full shopping carts. Anyone living in Switzerland can take part.At the same time, the competition will be communicated through six new Migros TV spots and advertisements starting on June 5. In September, the information gained will be evaluated and communicated. The campaign was developed by the Zurich advertising agency Publicis.
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