Onywa realizes first campaign for Karma Lama
The Zurich-based nonprofit marketing agency Onywa is showcasing its work for the first time: The agency has developed a campaign for the Karma Lama platform that highlights volunteerism. In the year of the World Cup, the campaign draws on a sports analogy and calls on people to work together to become «Volunteer World Champions.».
The Zurich-based non-profit marketing agency Onywa (formerly Oniwa) is showing concrete work for the first time: the agency has developed a campaign for the Karma Lama platform that focuses on volunteering. Karma Lama connects volunteers with organizations via a website and app and aims to simplify access to volunteering. Onywa was successful in an agency screening at the end of last year.
Sporting analogy in the year of the World Cup
In terms of content, the campaign uses a sporting analogy in the year of the FIFA World Cup and calls on everyone to become «volunteering world champions». Although Switzerland ranks among the top countries internationally in terms of volunteering (source: Volunteering Monitor Switzerland 2025), there is still some catching up to do in certain areas.
Lots of potential for corporate volunteering
In addition to private individuals and non-profit organizations, the campaign is also aimed in particular at companies. When it comes to corporate volunteering, Switzerland still has room for improvement. «We still see great potential for SMEs in particular, because even for small and medium-sized companies, volunteering offers demonstrable benefits for employees and companies alike,» says Sabrina Trachsler, co-founder and co-director of Karma Lama.
Multichannel playout in German-speaking Switzerland
The campaign will be played out via various channels in April and May. In the greater Zurich area, motifs will be displayed on digital advertising spaces. A motif is also being used that allows interested parties to book a volunteer assignment directly using a QR code. «Goldbach Neo gave us a lot of support in choosing the right location,» says Lara Zanetti, co-founder of Onywa. Other activations, including social media ads and direct mailings, are also part of the campaign.
First campaign for Onywa
The Onywa agency is organized as a non-profit association and is not profit-oriented. «The idea behind Onywa was followed with great interest, so we are all the more pleased that we are now also able to convince with our offer,» says Clement Obiegbu, co-founder of Onywa. The agency, based in Zurich, was launched at the end of 2025 and focuses on mandates from organizations and companies with social or ecological aspirations.
Responsible at Karma Lama: Sabrina Trachsler (Marketing & Communication); responsible at Onywa: Onywa Kollektiv (consulting, strategy, creation, art direction, graphic design, text); External partners: Goldbach Neo (DOOH), Oliver Brühlmann (Senior Key Account Manager).
