A foray through the history of music

Beverages To advance the positioning of the Dutch beer brand Heineken in the music industry, Publicis was commissioned to create new event posters .


Beverages To improve the positioning of the Dutch beer brand
in the music sector, Publicis was commissioned to create new event posters.
realize. Elements of the Heineken label were used to create graphic
reduced lookalikes of pop music greats: the undisputed king of the
Rock 'n' Roll, the King of Pop and last but loudest the King of the
headless bats. The portraits are used as design elements in
the premises of the brewery, at various events and
club openings. 

More articles on the topic