Partner & Partner and BACS launch cyber security campaign
Under the slogan «SUPER, right?», the agency Partner & Partner is launching another national awareness campaign for the Federal Office for Cybersecurity (BACS). The campaign aims to raise awareness of phishing and fraudulent messages and will run from April 13 to May 10, 2026.
Phishing and scam messages have long been part of everyday life. Many of these contact requests are recognized and deleted by users. Nevertheless, some messages appear so credible that the fraudulent intent is barely recognizable and therefore pose a considerable risk. With the new awareness-raising campaign «SUPER, right?», the BACS, together with Swiss Crime Prevention (SCP), the cantonal and municipal police forces, SBB, Swiss Post and the Swiss Insurance Association (SIA), aims to deepen existing knowledge on cyber security and raise public awareness of the challenges.
The central idea «SUPER, right?» addresses the problem of supposedly tempting content. Various visuals focus on fraudulent everyday examples and call on people to question them critically and react correctly. The campaign starts on April 13 and runs until May 10, 2026.
Broad distribution across various channels
The campaign will be widely disseminated using various means of communication. These include a dedicated information stand at the BEA trade fair in Bern, various poster sites, screens in post offices and Postbuses as well as eBoards at seven major railroad stations in Switzerland. The social media channels, websites and corporate platforms of the participating partners will also be used.
The campaign is aimed at the general public. In-depth content on cyber security is provided on the refreshed campaign website. There is also an interactive format with a quiz in three difficulty levels to test your own cyber security knowledge.
This seventh edition of the cybersecurity campaign builds on previous experiences. While previous campaigns conveyed basic cyber security measures and most recently focused on implementation («No excuses. Do it!»), «SUPER, right?» focuses on mindfulness in the event of fraud and phishing.
Responsible at BACS: Dominique Trachsel, Kilian Cuche, Gisela Kipfer, Manuela Sonderegger, Clélia Runtz, Marc Studer. Responsible at SKP: Beatrice Kübli, Sharon Carminati. Responsible at SVV: Gabor Jaimes, Thilo Kleine. Responsible at SBB: Reto Zgraggen. Responsible at Swiss Post: Yael Toenz. Responsible at Partner & Partner: Denise Nick (Partner and Consulting), Tiziana Mascolo (Project Management and Consulting), Sarah Pally (Text and Strategy), Lea Züllig (Art Direction), Nina Diem (UX Design), Lawrence Markwalder (Consulting Development), Dominic Schweingruber (Motion Design).
