Galaxus relies on quiet tones for fast Internet
One year after entering the Internet business, Galaxus has surprised everyone with an unusually low-key campaign: Instead of emphasizing speed, it showcases relaxed moments at home—and thus perfectly captures the essence of a service that simply works reliably.
One year after entering the Internet business, Galaxus is once again using unusually calm tones to promote fast Internet. The current campaign deliberately focuses on calm rather than speed: people are shown relaxing at home while using Galaxus Internet. It may sound boring, but it works perfectly - just like the offer itself.
The campaign can be seen from April 6 in German- and French-speaking Switzerland on posters and in DOOH, as display ads and on social media.
Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Mariya Alipieva (Senior Brand Manager, Project Management), Elisabeth Rönz (Art Direction Lead, Concept, Realization), Luisa Silvestri (Art Direction, Concept), Christan Walker (photography, direction, DoP, color grading moving image), Manuela Rüegg (producer), Alessandro Aellig (implementation), Cédric Feusi, Luca Giugliano (digital marketing & media planning), Gesine Hauder (media planning), Yannick Meilleray, Aglaë Goubi, Martin Grande (French transcreation)
External partners: Loris Scaglia (copywriter French), Raphael Werner (gaffer), Michele di Fede (photo assistant), Alina Benz (production manager), Marysol Fernandez (casting), The Spot - Philippe Favre (location scouting), Amanda Brooke (styling, hair & make-up), Viviane Rapp (set), Seline Imhasly, Tabea Feuz (set assistant) Christian Spirig (color grading photo), UKO - The Audio Suite (sound post-production)
