Fachwerk launches image campaign for Surseepark
The advertising agency Fachwerk Advertising is developing a new branding campaign for Surseepark with the message «Product… found at Surseepark.» The campaign creatively highlights the shopping center’s wide variety of offerings—with over 45 stores—and will be rolled out across various channels.
Surseepark, the most important shopping destination in the region, is showing its versatile side: with a new image campaign, the shopping center is focusing on its wide range of products. Over 45 stores, countless possibilities - and the right thing for almost every everyday situation.
Small everyday moments become a big idea: «Product... found in Surseepark». A sentence that adapts to every subject like a chameleon and opens up a new mini-story every time. Sometimes it's a tongue-in-cheek «favorite vegetable», sometimes the right «reading material», an invigorating «pick-me-up», a new outfit or the right detergent. The campaign plays charmingly with the small needs of everyday life and shows how all of these can be fulfilled in Surseepark. Everything you need is just a few steps away here.
With clear messages, a minimalist design and a warm, tongue-in-cheek tone, the campaign attracts attention and is highly recognizable. Surseepark thus positions itself as a close, practical and versatile meeting place for everyday life.
Broad playout via various channels
The idea is played out widely and visibly: OOH, DOOH, façade posters, rear buses, print, social media, display ads, center screens, bus advertising, Nextbike and other touchpoints ensure that the message appears wherever people are on the move.
Fachwerk Advertising is responsible for the content and visual concept and the implementation of the campaign.
Responsible at Surseepark: Sabin Beck (Marketing Manager Surseepark), Thomas Külling (Shopping Center Manager). Responsible at Fachwerk Advertising: Tino Heuter (Creative Direction), Dave Seiler (Graphic and Motion Design), Joel Amrein (DTP), Stefanie Schnyder (Consulting), Damian Wolfisberg (Senior Consulting), Beat Brechbühl (Photography).
