Zimmermann Communications and Compresso stage Easter promotion for Lokwerk
Lokwerk Winterthur is launching a playful Easter promotion featuring giant, glowing Easter eggs. Zimmermann Communications was responsible for designing the key visual and producing the campaign materials, while Compresso handled the on-site implementation of the promotion.
The Lokwerk Winterthur is focusing on an interactive competition experience with its «Egg-Light» campaign. At the heart of the promotion are glowing giant Easter eggs that visitors can bring to life by scanning a QR code. With a purchase of CHF 20 or more, customers receive a flyer with a QR code that activates the installation. The brightest egg will determine the amount of money for the instant prize - gift cards with a total value of CHF 10,000 will be raffled off.
Diverse media mix for maximum visibility
The campaign uses a broad mix of advertising media, with the Easter motif running consistently across all channels. In the Winterthur area, F12 and F200 posters and animated 9:16 screens ensure visibility. Display ads and social media measures lead users directly to the campaign. Various POS advertising materials and branding keep the theme present in the center.
Cooperation for Wincasa
The promotion was implemented for Wincasa in collaboration with Compresso. Zimmermann Communications was responsible for the conception of the key visual and the implementation of all campaign advertising material, while Compresso realized the promotion on site.
More information at https://www.zimmermann-communications.ch
Responsible at Wincasa: Jasmin Widmer (Junior Head of Marketing CMSM). Responsible at Zimmermann Communications: Julia Hofmann (Art Direction), Sophie Güntensperger (Text), Paula Strittmatter & Lara Cavelti (Consulting), Rolf Zimmermann (Overall responsibility & Media). Responsible at Compresso: Resian Wiesendanger (project management), Nina Kehl (consulting), Samuel Rüegger (programming).
